The simplest way to install a developer created application (Actually a .IPA file) is via iTunes.

You can install IPA file using iTunes 12.x onto device using below steps :

Drag-and-drop IPA file into ‘Apps’ tab of iTunes BEFORE you connect the device.

  • Connect your device
  • Select your device on iTunes
  • Select ‘Apps’ tab

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  • Search app that you want to install

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  • Click on ‘Install’ button. This will change to ‘Will Install’

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  • Click on ‘Apply’ button on right corner. This will initiate process of app installation. You can see status on top of iTunes as well as app on device.

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